What is business online presence and why is it important?
When people in your area search for the services you provide, does your website appear on the first page of Google? And does your business show up on the Google map of your area? If not, you may be losing many of your potential customers.
Watch this video to find out more …
These days, people tend to search online for the services they need. In some cases it’s because they haven’t needed the service before, and in other cases it’s because they are unhappy with the provider they’ve used before.
Whatever the reason, you need to appear on the first page of a Google search or your potential customers will not find you.
And when they have found your business website, you only have 8 seconds to grab their attention. Then you have a few more seconds to persuade them to stay, and a little longer to convert them into customers.
So how is all that going to happen?
The Importance of Business Online Presence
If you are going to convert these web surfers into loyal customers, it is essential that your potential customers can first of all find you on the internet and at your premises. They also need to see that other people like your business, and trust you – even better if these other people are their friends or relatives.
All this means having a strong local business online presence via your website, on social media, in directories, etc. You need lots of good reviews, lots of “likes” and lots of comments and “shares”. And you need to have an up-to-date GoogleMyBusiness page.
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