Why is web design important?
Regardless of whether you sell accounting services, run a pizza restaurant, paint houses, exterminate pests, are a personal trainer, or have any other kind of business where you sell something to someone, your website should be an asset. For people who search for you on the web, it’s the first impression they’ll get and has a MAJOR impact on sales. It’s also an information hub for prospective customers. So it is really important to make sure that people can find your website in the first place, that they like what they see, and that they stay to become customers.
Watch the following video and read the rest of this blog post for 5 secrets to good web design.
5 Web Design Secrets
Here’s how you can ensure that your website is consistently in the top search rankings, courtesy of Melbourne Online Marketing in partnership with PinPoint Local.
Secret #1: Ensure your website has a responsive design
Appear professional wherever your customers are. The majority of searches are now on mobile devices, so if your site doesn’t load or look well on a mobile, visitors are unlikely to stay. Furthermore, Google actually penalises non-mobile-ready sites so they don’t even show up in mobile searches.
Check your website with responsivetool.com
Secret #2. Be original, check that your content is unique
Secret #3. Speed up if you want to win the race
We get impatient if a page takes too long to load – in fact, a slow website encourages visitors to leave. But site speed is also important because it’s a factor that determines the search rank of a site. So if your site loads really slowly, it will be penalized in the search rankings.
Check your website with gtmetrix.com
Secret #4. Move into the right neighborhood
Sites mentioning “gambling”, etc. are Bad Neighbors. Sharing a server with such sites puts your rankings at risk. Invest in premium hosting to avoid being penalized.
Check your website with viewdns.info/reverseip
Secret #5. Get your website SSL secured
SSL secured sites are valued by users – and they are prioritized in search results. Indeed, Google warns users not to proceed to sites that do not have HTTPS in front of the domain name.
Check your site’s URL, it should start https://…
What Can We Offer You?
Unlike most companies who might try to sell you a website, Melbourne Online Marketing and PinPoint Local not only have 15 years of experience building websites, but we’re also at the forefront of Search Engine Optimization, and you really need both if your web strategy is going to succeed.
A good-looking website helps, but what’s under the hood is just as important, and we’re the web design experts who can provide you with both pieces of the puzzle so that you get the results your business needs.
Our all-encompassing solution includes:
- A fully optimized, mobile-friendly design WordPress powered website;
- Installation of WordPress plugins – so your site will run as efficiently as possible;
- Google Map – for directions to your office;
- Installation of Google Webmaster tools and analytics.
Click the button below to get more information and to get a FREE analysis of your online presence – no obligation to purchase anything.